Description
Join us for a hands-on, practical Marketing Deep Dive Series that covers essential tools and strategies to boost your business's online presence. Led by local industry experts and small business leaders, each session will help you maximize your marketing impact using simple, effective methods.
Session 1: Social Media, Design and Telling Your Story
Date: October 2, 12 - 1 pm
Unlock the secrets to posting effectively on social media to drive traffic and sales. Learn how to create a content calendar, master design basics, and use Canva to streamline your efforts. Featuring design pros from Apex Park & Recreation District and the Arvada Chamber, this session is packed with tips on crafting your brand's narrative through eye-catching visuals.
Speakers
Monica Bowser is the Marketing Administrator for Apex Park and Recreation District. At Apex, she oversees all social media platforms, works with a staff of all levels to create content to educate and inform the community about Apex programming, and generally works to hype all the things and reach out to our community! Monica also serves as a member of Arvada-Jefferson Kiwanis, which supports the motto: “Serving the kids of the world.” She is involved with the Arvada Chamber and volunteers for events with the City of Arvada and throughout Jefferson County. Monica also sits on the board of directors for Community Table. She is the epitome of Team Apex, and her heartfelt joy and passion for Parks and Recreation are infectious!
Ryan Hecht is the Marketing Director at the Arvada Chamber of Commerce. For more than five years, Ryan has led the Chamber's communication strategy and execution, responsible for website management, social media, email marketing, event design and marketing, long and short form publications, and more. Ryan has over ten years of experience working in-house and at agencies in marketing roles for small businesses and international organizations.
Session 2: Video Creation 101 (Register Here)
Date: October 4, 12 - 1 pm
Learn how to create quick, simple, high-engagement videos for social media and your website. Discover tips for video creation and how to use Canva to make the process easy. Join Marshall Moore (On Tap Credit Union) and a panel of small business leaders as they share practical video creation strategies for your business.
Session 3: Optimizing Your Website and SEO (Register Here)
Date: October 11, 12 - 1 pm
Explore the fundamentals of building a website that tells your story and converts visitors into customers. Get SEO tips for organic and paid search, and understand the key data to track for online success. Learn from the experts at BlendWorks Digital in this comprehensive guide to optimizing your online presence.